ECOSPACE
Brand Design, UI Design
Ecospace Visuals is dedicated to showcasing the captivating beauty of the natural world. Led by nature enthusiast and photographer Emma Bennet, it focuses on promoting destinations, Airbnb accommodations, and hotels that allow people to reconnect with nature.
Challenge:
The challenge was creating a website that seamlessly blended the photographer's images with a brand identity that embodied the essence of nature. I needed to manage a delicate balance: showcasing the breathtaking visuals while ensuring a user experience enjoys an emotional connection with the natural world, and creating an immersive experience that transported visitors into the heart of the landscapes themselves.
The Solution
The brand design was a nature-centric theme, ensuring that every visual element, from the logo to the colour palette, resonates with the natural world. Typography plays a pivotal role in this identity, we chose that particular sophisticated sans-serif typeface that reflects the commitment to staying relevant.
The primary objective was to design a website that would captivate visitors through a minimalist and elegant approach. We created a digital space where each image speaks for itself, emphasizing simplicity and the emotional impact of the photographer's work. We prioritized spacious layouts to allow each photograph to breathe and take center stage.
User-friendly navigation features, like clear menus and well-placed call-to-action buttons, make it effortless for visitors to explore the
