Understanding the importance of simplicity in a fast-paced world, Chakai aimed to offer high-quality tea that can be easily prepared and enjoyed at any time.

The branding strategy implemented for Chakai reflects its commitment to simplicity, tradition, and a modern touch. A simple and elegant design was created to strike a delicate balance between traditional elegance and contemporary appeal, capturing the refined nature of Japanese tea culture inspired by the traditional Japanese tea ceremony.

Additionally, a brandmark incorporating Japanese characters forming the word "cha," meaning tea, was developed to add a unique touch to the visual identity.

The packaging design follows a minimalist approach, combining functionality and style with a strong focus on sustainability. These design decisions ensure that Chakai's brand identity resonates with the target audience, conveys a commitment to quality, and reflects the essence of Japanese tea culture.